communication externe

Training objectives

Communicate effectively on the ecological transition externally.

Pedagogical objectives

At the end of this course, trainees will be able to :

  • Communicating the ecological transition externally: which objective(s), which targets, which messages on which channels?
  • Use social networks and the website to communicate: press releases, newsletters, etc.
  • Understand best practices in external communications
  • Master the ethical codes and regulations of the communications sector to create responsible messages and avoid greenwashing
  • Enhancing the employer brand
  • Deploy effective communication and monitoring tools
Communicating your company's ecological transition

Target audience

Any professional whose job involves communication: directors, managers, key members of the company involved in the ecological transition project, communication departments, CSR managers, communication and brand managers.

Prerequisites

None

Duration

7h (1 day)

Pedagogical methods

Face-to-face or remote

Intra- and inter-company

Rates

Inter / Presential : 468€ NET tax / participant

Inter / Distanciel : 250€ NET tax / participant

Intra / Presential : 2500€ NET tax / group

Intra / Distanciel : 2000€ NET tax / group

Training program content

Intentions
  • Gather trainees’ intentions in order to take their expectations into account throughout the course
Define your vision and the areas of commitment for your communications
  • Clarify the foundations and limits of its ecological transition action plan to determine the scope of responsibility and design an operational strategy.
  • Draw up a roadmap to share actions effectively: timetable, budget, evaluation
Implement the communication of the ecological transition action plan
  • Clarity, objectives, credibility, proof: establish clear prerequisites to guarantee the success of your communication actions and the respect of your commitments.
  • Rapidly deploy the first communication actions to win success and support, and establish relevant partnerships: NGOs, institutions, associations, influencers…
Mastering codes of ethics and regulations
  • Master the ethical codes and regulations of the communications sector to create responsible messages
  • Distinguishing the elements of greenwashing in a communication: understanding the pitfalls to avoid
Summary and conclusion
  • Future projections by trainees: how to make the best use of what they have learned in their company
Communicating your company's ecological transition

Pedagogical methods

Teaching method: a learning approach alternating interactive activities and case studies using the group’s collective intelligence, content input by the trainer, and company work.

Technical resources : 

  • 1 video projector or TV screen
  • 2 paper boards

Minimum 8 people for inter-company, 6 for intra-company (to preserve interactivity, group dynamics and the collaborative dimension)

Maximum 14 people

Trainer

Specialist in Ecological Transition, expert in communication, specialist in supporting business transformation

Monitoring and assessment

Pre-course needs questionnaire and learning assessment quiz to better understand the audience’s level and expectations.

Follow-up and support for participants during case studies, exercises, role-playing and in-session tests.

Assessment of knowledge through a Quiz at the end of the course.

Post-training satisfaction and evaluation questionnaire.

Approval

Certificate of completion

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