Implementing responsible communication

communication responsable

Training objectives

Understand the challenges of responsible communication and how to implement it.

Pedagogical objectives

At the end of this course, trainees will be able to :

  • Integrate climate, environment and ecology into their communications
  • Understand the societal challenges of the ecological transition in order to create the new imaginary world expected in its communication.
  • Understand how to communicate responsibly and ethically to meet the industry’s ecological challenges
  • Master the ethical codes and regulations of the communications sector to create responsible messages and avoid greenwashing
  • Integrating the investment dimension into communication

Target audience

Any professional whose job involves communication: directors, managers, key members of the company involved in the ecological transition project, communication departments, CSR managers, communication and brand managers.

Prerequisites

None

Duration

7h (1 day)

Pedagogical methods

Face-to-face or remote (synchronous virtual classroom)

Intra- and inter-company

Rates

Inter / Presential : 468€ NET tax / participant

Inter / Distanciel : 250€ NET tax / participant

Intra / Presential : 2500€ NET tax / group

Intra / Distanciel : 2000€ NET tax / group

Training program content

Intentions
  • Gather trainees’ intentions in order to take their expectations into account throughout the course
The challenges
  • Understanding the societal challenges of the ecological transition
  • Mastering the challenges of CSR for organizations: risks and opportunities, best practices, challenges and difficulties
  • Creating new imaginary expectations in communication
Responsible communication
  • Understanding the definition and fundamentals of responsible communication
  • Integrate the environmental, societal and economic (investment) dimensions into communications
  • Understand how to communicate responsibly and ethically
  • Rapidly deploy the first communication actions to win success and support, and establish relevant partnerships: NGOs, institutions, associations, influencers…
Ethical codes and regulations
  • Master the ethical codes and regulations of the communications sector to create responsible messages
  • Distinguishing the elements of greenwashing in a communication: understanding the pitfalls to avoid
Summary and conclusion
  • Future projections by trainees: how to make the best use of what they have learned in their company

Pedagogical methods

Teaching method: a learning approach alternating interactive activities and case studies using the group’s collective intelligence, content input by the trainer, and company work.

Technical resources:

  • 1 video projector or TV screen
  • 2 paper boards

Minimum 8 people for inter-company, 6 for intra-company (to preserve interactivity, group dynamics and the collaborative dimension)

Maximum 14 people

Trainer

Specialist in Ecological Transition, expert in communication, specialist in supporting business transformation.

Monitoring and assessment

Pre-course needs questionnaire and learning assessment quiz to better understand the audience’s level and expectations.

Follow-up and support for participants during case studies, exercises, role-playing and in-session tests.

Assessment of knowledge through a Quiz at the end of the course.

Post-training satisfaction and evaluation questionnaire.

Approval

Certificate of completion

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