communication responsable

Training objectives

Understand the challenges of responsible communication and how to implement it.

Pedagogical objectives

At the end of this course, trainees will be able to :

  • Integrate climate, environment and ecology into their communications
  • Understand the societal challenges of the ecological transition in order to create the new imaginary world expected in its communication.
  • Understand how to communicate responsibly and ethically to meet the industry’s ecological challenges
  • Master the ethical codes and regulations of the communications sector to create responsible messages and avoid greenwashing
  • Integrating the investment dimension into communication

Target audience

Any professional whose job involves communication: directors, managers, key members of the company involved in the ecological transition project, communication departments, CSR managers, communication and brand managers.

Prerequisites

None

Duration

7h (1 day)

Pedagogical methods

Face-to-face or remote (synchronous virtual classroom)

Intra- and inter-company

Rates

Inter / Presential : 468€ NET tax / participant

Inter / Distanciel : 250€ NET tax / participant

Intra / Presential : 2500€ NET tax / group

Intra / Distanciel : 2000€ NET tax / group

Training program content

Intentions
  • Gather trainees’ intentions in order to take their expectations into account throughout the course
The challenges
  • Understanding the societal challenges of the ecological transition
  • Mastering the challenges of CSR for organizations: risks and opportunities, best practices, challenges and difficulties
  • Creating new imaginary expectations in communication
Responsible communication
  • Understanding the definition and fundamentals of responsible communication
  • Integrate the environmental, societal and economic (investment) dimensions into communications
  • Understand how to communicate responsibly and ethically
  • Rapidly deploy the first communication actions to win success and support, and establish relevant partnerships: NGOs, institutions, associations, influencers…
Ethical codes and regulations
  • Master the ethical codes and regulations of the communications sector to create responsible messages
  • Distinguishing the elements of greenwashing in a communication: understanding the pitfalls to avoid
Summary and conclusion
  • Future projections by trainees: how to make the best use of what they have learned in their company

Pedagogical methods

Teaching method: a learning approach alternating interactive activities and case studies using the group’s collective intelligence, content input by the trainer, and company work.

Technical resources:

  • 1 video projector or TV screen
  • 2 paper boards

Minimum 8 people for inter-company, 6 for intra-company (to preserve interactivity, group dynamics and the collaborative dimension)

Maximum 14 people

Trainer

Specialist in Ecological Transition, expert in communication, specialist in supporting business transformation.

Monitoring and assessment

Pre-course needs questionnaire and learning assessment quiz to better understand the audience’s level and expectations.

Follow-up and support for participants during case studies, exercises, role-playing and in-session tests.

Assessment of knowledge through a Quiz at the end of the course.

Post-training satisfaction and evaluation questionnaire.

Approval

Certificate of completion

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