Reinforcing communication on the ecological transition plan

renforcer-communication

Training objectives

Enhance your company’s ecological transition action plan and communicate it with impact.

Pedagogical objectives

At the end of this course, trainees will be able to :

  • Define your vision and the areas of commitment in your communications: competitive analysis, greenwashing, etc.
  • Strengthening the implementation of the ecological transition action plan communication: organizing the team and taking stakeholders into account
  • Integrate the investment dimension into their communications
  • Relying on high-performance, responsible tools
  • Evaluate the deployment of its ecological action plan communication strategy
  • Enhancing the employer brand in line with the ecological transition action plan

An ecological transition project involving investment will generally require an ambitious action plan, on which it is important to communicate with impact using high-performance tools and deploying a responsible communications strategy.

Communicating your transition plan

Target audience

Ecological transition referent or any professional whose job involves communication, in charge of communication on the ecological transition plan integrating the company’s investments.

Prerequisites

None

Duration

7h (1 day)

Pedagogical methods

Face-to-face or remote (synchronous virtual classroom)

Intra- and inter-company

Rates

Inter / Presential : 468€ NET tax / participant

Inter / Distanciel : 250€ NET tax / participant

Intra / Presential : 2500€ NET tax / group

Intra / Distanciel : 2000€ NET tax / group

Training program content

Intentions
  • Gather trainees’ intentions in order to take their expectations into account throughout the course
Define your vision and the areas of commitment for your communications
  • Conduct a competitive analysis and benchmark to draw inspiration from successful green transition communications in your sector.
  • Greenwashing, scattered commitments, lack of internal commitment, poor evaluation: analyze the recurring pitfalls and draw up best practices for your communications strategy.
  • Strategic axes, tactics and implementation, timetable, budget, evaluation: draw up a roadmap to share your actions effectively.
Implement the communication of the ecological transition action plan
  • Clarity, objectives, credibility, proof: establish clear prerequisites to guarantee the success of your communication actions and the respect of your commitments.
  • Organize the communications team to take account of this new challenge
  • Listening, consultation, interest mapping: taking into account and respecting the stakes of all stakeholders in order to involve them.
  • Use high-performance, responsible communication tools to increase efficiency: eco-socio-design, message development, distribution, transparency.
Evaluate the deployment of its ecological action plan communication strategy
  • Define precise objectives for the assessment to frame its implementation
  • Identify key indicators to monitor and improve the performance of our actions in the service of our values.
  • Budget, service provider, outsourcing criteria…: define the assessment action plan and the resources to be allocated.
  • Develop a warning system to anticipate crises and limit deviations.
  • Objectives, audience, format: provide a framework for evaluating the impact of your communication in order to measure and present the effectiveness of your strategy.
Enhancing the employer brand in line with the ecological transition action plan
  • Define the benefits of the action plan (socio-environmental) in terms of the attractiveness of the employer brand to different targets: employees, customers, service providers, partners, candidates, etc.
  • Define the means of promotion: internal channels (plenary meetings to present the strategic vision to the whole company twice a year, more regular sharing in business sub-groups once a quarter) and external channels (RS, website, newsletter, trade fairs, etc.).
  • Define evaluation criteria to monitor progress
Summary and conclusion
  • Future projections by trainees: how to make the best use of what they have learned in their company
Communicating your transition plan

Pedagogical methods

Teaching method: a learning approach alternating interactive activities and case studies using the group’s collective intelligence, content input by the trainer, and company work.

Technical resources:

  • 1 video projector or TV screen
  • 2 paper boards

Minimum 8 people for inter-company, 6 for intra-company (to preserve interactivity, group dynamics and the collaborative dimension)

Maximum 14 people

Trainer

Specialist in Ecological Transition, expert in communication, specialist in supporting business transformation

Monitoring and assessment

Pre-course needs questionnaire and learning assessment quiz to better understand the audience’s level and expectations.

Follow-up and support for participants during case studies, exercises, role-playing and in-session tests.

Assessment of knowledge through a Quiz at the end of the course.

Post-training satisfaction and evaluation questionnaire.

Approval

Certificate of completion

Our other training courses on ecological transition

Do you have a training project in ecological transition?

Contact US
Connection Leadership

4 rue Royale,
75008 Paris
01 87 20 25 30
Contactez-nous

Nos programmes de transformation

Nos programmes de formation

Nos programmes de coaching

Nos formules d'animation

A propos

Blog sur la transformation

Mentions

Certifié par le Centre International du Coach | © Connection Leadership 2022 | Tous droits réservés – Création de site Internet par Emilie Briosca