Communicating the ecological transition plan

communiquer-plan-transition-écologique

Training objectives

Manage communication campaigns on your company’s ecological transition action plan

Pedagogical objectives

At the end of this course, trainees will be able to :

  • Clearly communicate the operational action plan resulting from the ecological transition project: Which objective(s), which targets, which messages on which channels?
  • Involve the company’s various departments (business sub-groups) and all employees (internal communication)
  • In external communications,use social networks and the website to communicate the action plan: press releases, newsletters, etc. to improve the employer brand and its attractiveness.
  • Apply best practices andavoid pitfalls (greenwashing) in communicating the action plan.
  • Deploy effective communication and monitoring tools
Communicating your transition plan

Target audience

Ecological transition referent or any professional whose job involves communication, in charge of communicating the company’s ecological transition plan.

Prerequisites

None

Duration

7h (1 day)

Pedagogical methods

Face-to-face or remote (synchronous virtual classroom)

Intra- and inter-company

Rates

Inter / Presential : 405€ NET tax / participant

Inter / Distanciel : 188€ NET tax / participant

Intra / Presential : 2000€ NET tax / group

Intra / Distanciel : 1500€ NET tax / group

Training program content

Intentions
  • Gather trainees’ intentions in order to take their expectations into account throughout the course
Define your vision and the areas of commitment for your communications
  • Clarify the foundations and limits of its ecological transition action plan to determine the scope of responsibility and design an operational strategy.
  • Draw up a roadmap to share actions effectively: timetable, budget, evaluation
  • Greenwashing, scattered commitments, lack of internal commitment, poor evaluation: analyze the recurring pitfalls and draw up best practices for your communications strategy.
Implement the communication of the ecological transition action plan
  • Clarity, objectives, credibility, proof: establish clear prerequisites to guarantee the success of your communication actions and the respect of your commitments.
  • Rapidly deploy the first communication actions to win success and support, and establish relevant partnerships: NGOs, institutions, associations, influencers…
Enhancing the employer brand in line with the ecological transition action plan
  • Define the benefits of the action plan (socio-environmental) in terms of the attractiveness of the employer brand to different targets: employees, customers, service providers, partners, candidates, etc.
  • Define the means of promotion: internal channels (plenary meetings to present the strategic vision to the whole company twice a year, more regular sharing in business sub-groups once a quarter) and external channels (RS, website, newsletter, trade fairs, etc.).
Summary and conclusion
  • Future projections by trainees: how to make the best use of what they have learned in their company
Communicating your transition plan

Pedagogical methods

Teaching method: a learning approach alternating between interactive activities and case studies drawing on the group’s collective intelligence, content input by the trainer, and company work in the case of inter-company training.

The method follows a progression starting with the alignment of all participants with the training objectives, alternating between experiential moments, content input by the trainer and work on practical cases, and concluding with a projection into the learners’ future to anchor learning.

Technical resources:

  • 1 video projector or TV screen
  • 2 paper boards

Minimum 6 people for inter

Maximum 14 people

Trainer

Specialist in Ecological Transition, expert in communication, specialist in supporting business transformation

Monitoring and assessment

Knowledge assessment with a Quiz at the beginning and end of the course

Case studies, practical exercises, role-plays, tests.

Each person leaves with an individual action plan for their company

Approval

Certificate of completion

Our other training courses on ecological transition

Do you have a training project in ecological transition?

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75008 Paris
01 87 20 25 30
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