Structuring and deploying a successful CSR approach
You want to know how to structure and deploy a CSR approach within your company.
Be completely at ease in understanding and exploiting the panorama of sustainable development and CSR standards, commitments and labels available on the market.
Participants will be able to recognize the various commitments and labels available on the market, both for the company and its products.
They will be better able to find their way around, and will have acquired the techniques/questions to know which commitment/label to choose for their company.
They will also learn how to communicate responsibly to promote their CSR commitments.
Executives, managers, key members involved in their company’s CSR project
It is recommended that you have taken the “Understanding everything: from sustainable development issues to CSR” course (or any other course on sustainable development and CSR, as the fundamentals will not be covered at the start of the course).
7h (1 day)
Face-to-face or distance learning
Intra- and inter-company
Inter / Presential : 405€ NET tax / participant
Inter / Distanciel : 188€ NET tax / participant
Intra / Presential : 2000€ NET tax / group
Intra / Distanciel : 1500€ NET tax / group
Deciphering what is a law, a standard, a voluntary commitment, an official label, a self-declaration, a marking, a brand…
Research exercises
(Re)discover the emergence of the main laws, standards and labels since the 90s, in environmental, social, societal and ethical terms.
Focus on current events.
Group quiz.
Overview of generalist and sectoral CSR labels.
Focus on the B Corp label and its innovative character on the IBM “Impact Business Model”
Questions and answers from the floor
Understand the differences between official and unofficial labels, self-declarations and brands.
Reminders on BEGES, ACV, rules on responsible communication (including environmental claims).
Training on communication cases (detecting greenwashing)
Face-to-face and distance learning with a Connection Leadership trainer
Pedagogical tools used :
Teaching method: learning-based pedagogy with alternating interactive activities, using the collective intelligence of the group, content input by the trainer, and reflection on the context and needs of the company.
Technical resources:
Minimum 6 people for inter
Maximum 14 people
Senior CSR Consultant and Trainer, trained in facilitation and collective intelligence management, specialist in business transformation and change management.
Pre-course needs questionnaire and learning assessment quiz to better understand the audience’s level and expectations.
Follow-up and support for participants during case studies, exercises, role-playing and in-session tests.
Assessment of knowledge through a Quiz at the end of the course.
Post-training satisfaction and evaluation questionnaire.
Certificate of completion
You want to know how to structure and deploy a CSR approach within your company.
You want to know why and how to commit your company to corporate social responsibility.
You would like to carry out a diagnosis and draw up an action plan to invest in equipment and processes that emit less CO2.
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